About Bob


Working with music luminaries such as Pat Benatar, Paul McCartney, Lionel Richie, Stevie Wonder, Diana Ross, Ricky Martin, Hall & Oates and Will Smith, he continued to win acclaim and define the future of the medium with videos like "Say, Say, Say," "Love is a Battlefield,“Hello” "Running with the Night," “Don’t Drive Drunk,” and Just The Two of Us.

In addition to directing Jon Cryer's teen cult film, "Hiding Out" (1987)Bob Giraldi’s feature film, Dinner Rush” (2000), with Danny Aiello, John Corbett and Sandra Bernhard, appeared on a number of 2001’s Top 10 Lists and was selected for the prestigious New Directors/New Films Series at MoMA.  This film clearly has influenced the many reality and fictional food shows that crowd TV and media today.  

Among its many awards, “Dinner Rush” was also listed by Roger Ebert as "One of the Best 100 Films in the Last 10 Years."  As Giraldi reminds, "one of the most satisfying distinctions for me is that the film is required viewing in most of the curriculum at the Culinary Institute of America."

Whether it’s music videos, films, commercials, education or restaurants, his sense of style and design is immediately felt in all his projects.

One of the original "Mad Men" in the early 1960s, Giraldi was a creative director at the legendary Y&R ad agency, winning numerous awards for a distinctive list of clients.  Caught up in the middle of the early advertising creative revolution, he spent over 10 years on Madison Avenue and has since earned the distinction of being named as one of "101 Stars Behind 100 Years of Advertising." In 2014, Giraldi was the first commercial director ever to be elected to the Advertising Hall of Fame.

With a run of over 40 years as one of America’s leading commercial directors, Giraldi has produced and directed over 4000 unique visual marketing and advertising pieces.  He has been inducted into the NY Art Director’s Hall of Fame, one of the few film directors to be honored. His work resides in the permanent collection of Museum of Modern Art (MoMa) in NYC. He directed one of the longest advertising campaigns in history "Tastes Great, Less Filling" for Miller Lite.

Giraldi set the tone for music videos in the early MTV days.  His narrative and musical storytelling abilities were first seen in Michael Jackson's "Beat It" as the video swept the country and won numerous awards including that year’s coveted American Music Award, the Billboard Music Award and the People’s Choice Award

Advertising Hall of Fame Tribute Video


These days, Giraldi's medium of choice is short filmmaking, and he's proved both prolific and acclaimed with the array of short stories he's brought to the screen over the past two decades.  His short film, "The Routine" premiered at Sundance and won Best Drama at the Los Angeles International Short Film Festival.  Another short, "My Hometown" is now in the Baseball Hall of Fame’s permanent collection and two short films; "Dream Begins" and "A Peculiar City" both integral parts of New York’s national Olympic bid, are now part of MoMA's permanent collection.  

His 2008 film "Second Guessing Grandma" with Kathleen Chalfant, examining the coming out of a twenty-something to his 83 year-old grandmother, received the Jury Award for Short Narrative at the 27th Annual Chicago International Film Festival and won the Audience Award for Best Short at the Fresno Reel Pride Festival, one of the largest US gender film festivals. It was also hand-selected to be in the new Google YouTube Screening Room, after it was the #3 most viewed video of the 2008 holiday season.  

More recently, Giraldi has directed three short films which have been successful at various festivals across the country; "A Poet Long Ago," (2014), based on a short story by the legendary Pete Hamill and starring Steve Schirripa, and Boris McGiver. "A Conversational Place" (2015), starring Emmy winner Marilyn Sokol and written by Jason Cici, who also wrote "New Year's Eve @ Sunny's" (2016) are currently making the rounds in several film festivals across the nation.

His latest short, "Superfriends" (2017) which is currently in post production and is slated to release this Spring.

Bob Giraldi: Director

His new Media Division has created the Out of Hand Festival, an International contest and partnership with the School of Visual Arts for content created by students around the world devoted to the art and technology of mobile phones.  Students from 80 countries responded to the call.  Its most recent project is a new mobile phone app; Rush Hour Meals and Cocktail Dog.

Always hungry for something new, Giraldi, threw his hat into the New York restaurant ring, by opening Jo-Jo with little-known chef, Jean Georges Vongerichten in the early ‘90’s.  Giraldi then helped start the Jean-Georges 4-star namesake restaurant as well as the Thai masterpiece, Vong, and its London and Hong Kong outposts.  Giraldi was also co-owner in Patria and Mercer Kitchen, both of which received 3-Stars from The New York Times.  

In 1995, Giraldi and his executive producer, Patti Greaney, created the original website, StarChefs.com, featuring celebrity chefs and cookbook authors. StarChefs.com continues to be the foremost website used by professionals and food aficionados.

Giraldi's Tuscan fare eatery BREADTribeca earned 2-Stars from The New York Times and his Diablo Royale has become a popular taqueria among millennials in the West Village.  

Both Gigino Trattoria and Gigino at Wagner Park have remained Italian favorites in Tribeca for 22 years.

Mr. Giraldi has been on the faculty of the School of Visual Arts for over thirty years.  He is currently Chair of SVA's ‘Masters in Directing’ program.  The graduate program celebrates the truly independent art of filmmaking, honoring first-time filmmakers, instructing them about the history of film, and outfitting them with the creative, technical, and critical tools needed to impart their artistic visions.

Giraldi is currently in the planning stages of opening a new casual spot with his wife, Patti, near their home in Montauk, NY.



-Marshall Arisman